At Dry Soon®, we respect the privacy of our customers and website visitors. This privacy policy explains how we collect, use, share, and protect personal information provided through our website and online services. Please read this policy carefully to understand our practices regarding your personal data.
Information We Collect
We collect both personal and non-personal information from you to provide the best possible shopping experience. Personal information refers to data that can uniquely identify you as an individual. Non-personal information refers to general, aggregated user data that does not identify you specifically.
Personal Information
The personal information we collect depends on how you interact with our site and services.
Account registration: When you create an account, we collect your name, email address, and account log in credentials like a password. This allows us to create and maintain your account.
Orders and payment: To process orders, we collect your name, billing/shipping address, phone number, and payment information like credit card details. This allows us to fulfill and confirm your transactions.
Product reviews: If you choose to rate and review products, we collect your name and the content of your review. This provides helpful feedback to other customers.
Communications: When you contact us directly via phone, email, contact form, or social media, we collect information like your name, contact details, and the contents of your message. This allows us to communicate with you and provide support.
Newsletters: For our email newsletter subscribers, we collect your email address, name, and contact preferences. This allows us to send you news and promotional emails.
Sweepstakes entries: For contests, giveaways, or surveys, we collect information you provide like your name, contact details, and any survey response data to administer the promotion and notify winners.
‘Contact me’ alerts: When you sign up to be alerted when an out-of-stock product is available, we collect your email address and the product details. This allows us to notify you when the product can be purchased again.
The above categories represent the most common types of personal information we collect and are not exhaustive lists. We only collect additional data beyond this when you provide it voluntarily, such as through correspondence with our customer service team.
Non-Personal Information
We also automatically collect certain non-personal data when you interact with our services online. This may include:
- Browser type and device information
- Operating system version
- IP address
- Pages you visit on our website
- Referring web page that linked you to our site
This data cannot identify you specifically, but provides helpful information to improve our services and user experience.
How We Use Personal Information
We use your personal information lawfully and fairly in the following ways:
- To create and administer your online account
- To process and fulfill online orders
- To provide product delivery updates and confirmations
- To respond to customer service enquiries and requests
- To provide the products, services, and information you request
- To send administrative communications like order confirmations or password reset emails
- To send marketing communications you opt-in to like newsletters
- To administer contests, sweepstakes, discounts, or promotions
- To analyze website performance and improve our services
We only process your personal information when we have an appropriate lawful basis for doing so, such as:
- When you consent to it, like for marketing emails
- To fulfill contractual obligations, like order processing
- To comply with legal requirements
- To protect your vital interests, like account security
- To perform tasks in the public interest
- To pursue our legitimate interests, like direct marketing without consent
We will only process any special category sensitive data with your explicit consent or when legally required.
How We Share Personal Information
We do not sell or rent your personal information to third parties for marketing. We only share it in the following circumstances:
Third party service providers: We partner with select vendors and suppliers to manage services like order fulfillment, email marketing, payment processing, and customer service. They are authorized to access and use your information on our behalf to fulfill their duties. These partners must protect any personal data they process.
Business transfers: If the company undergoes a merger, acquisition, reorganization, bankruptcy, or sale, personal information may be sold or transferred as a business asset. We will provide notice before any transfer and the new entity will have to honor the terms of this privacy policy.
Legal requirements: We may share personal information if reasonably required to meet legal processes, governmental requests, or enforce applicable terms and conditions, including investigation of potential violations.
Protection of us and others: Sharing information is permitted if protecting the safety, property, or vital interests of Dry Soon®, our customers, the public, or other stakeholders.
Beyond this, we will never share personal data with any other third parties without your consent, except where required by law.
Data Retention and Account Closure
We only retain your personal information as long as required to fulfill our duties, including:
- Maintaining and improving services
- Maintaining your account for return purposes
- Fulfilling legal retention requirements
Once your account becomes inactive due to prolonged inactivity, we will delete your personal data within 30 days unless we must retain it longer to meet lawful obligations.
You may choose to close your online account by contacting our customer service team. We will delete your account within 30 days of account closure barring any outstanding transactions, legal requirements, or return purposes.
Cookies and Tracking
Cookies are small text files placed in your browser cache and stored on your computer. We use essential cookies required for site functionality like account login and shopping carts. We also use analytics cookies to improve our services via visitor usage analysis. Functional cookies enhance site performance and the user experience.
You can review your cookie settings and opt-out of non-essential cookies at any time through your browser settings. Disabling cookies may impact your ability to access all our site features smoothly.
We do not engage in online behavioral tracking across multiple websites and do not allow third parties to track you on our site via cookies. Our analytic tools like Google Analytics collect general aggregated visitor data but do not identify you personally.
Your Data Protection Rights
You hold certain rights regarding the personal information we collect and use:
- Access your data: You may request copies of your personal data from us.
- Amend your data: If your personal information is inaccurate, you can ask us to correct or update it.
- Delete your data: You may request we erase personal data we hold about you, subject to factors like account activity, legal requirements, etc.
- Object to processing: You can object to us processing your personal data for marketing, analytics, or other reasons subject to conflicting legitimate interests.
- Restrict processing: You may ask us to restrict processing data if you believe it is unlawful or no longer needed for intended purposes.
- Portability: You can ask us to provide a copy of certain personal information for transmission to another entity when technically possible.
- No marketing: You can opt-out of marketing communications at any time by following the directions in emails or updating your account preferences.
To make a request regarding your personal data under applicable privacy laws, contact our customer service team or data protection officer with details. We will review and respond appropriately within 30 days whenever feasible.
Data Security
We implement organizational and technical measures to protect your data security including:
- Passwords and encryption of sensitive data
- Secured servers behind firewalls with limited internal data access
- Regular staff data privacy training
- ID verification processes for account access
- Testing of security technology and defenses
However, no method of transmission or data storage can be 100% secure. We cannot guarantee absolute protection of your personal information against unauthorized access, use, or disclosure. You provide it at your own initiative and risk.
Protecting Children’s Privacy
Our website is not designed for or targeted at children under the legal age of digital consent in their country. We do not knowingly collect personal data from children without consent. If you believe a child has provided information without parental approval, contact us to have their data removed.
California Resident Rights
California law grants state residents additional rights regarding their personal data under the California Consumer Privacy Act (CCPA) and Shine The Light law. These include:
- Right to Know: Right to request a list of what personal data we collect, use, and share about you.
- Right to Delete: Right to request that we delete your personal data, subject to certain legal exceptions.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights under California law.
To make a request as a California resident, contact our customer service team or data protection officer. We will verify and fulfill permissible requests within 45 days whenever possible.
International Data Transfers
We are headquartered in the United Kingdom. Personal information provided to us may be transferred outside your resident jurisdiction to other countries, including countries without adequate data protection laws. When we transfer data internationally, we utilize data transfer mechanisms like the EU Standard Contractual Clauses to lawfully protect your rights and interests. Contact us for details on our cross-border data transfer safeguards.
Changes to this Policy
We may occasionally update our privacy policy as practices evolve over time. We encourage you to periodically review this page for the latest policy details. We will post any changes here and update the Effective Date at the top. Updated policies apply to data collected after publication. For major policy changes, we will provide advance notice and directly notify affected users when reasonably possible.
Contact Us
Please get in touch if you have any concerns or questions about our privacy practices or this policy:
Email: [email protected]
Phone: 0800 804 1234
Postal Address:
Dry Soon Ltd.
123 Main St.
London, UK
SW19 6EG
You can also reach our Data Protection Officer at [email protected].
Lodging Complaints
If you feel we mishandled your personal information and violated data protection laws, you have the right to lodge a complaint with your local data protection authority. We encourage you to contact us first for any complaints so we may attempt to resolve them directly with you.
Effective Date: 1 January 2023